Gente Nueva (English: New People), also known as Los Chapos, in reference to their drug lord Joaquín Guzmán Loera, is a group of hitmen that works as the armed wing of the Sinaloa Cartel.
Since its foundation in 2007, Gente Nueva has served as the main branch of the organization in Ciudad Juárez and in the rest of the state, where they have engaged in a four-year war with the Juárez Cartel and its enforcer wing, La Línea, for the control of the smuggling routes to the United States. Amid the internal struggles and infightings in the Juárez cartel, Gente Nueva began to recruit the cartel's members.
By 2012, U.S. intelligence indicated that the Sinaloa cartel and Gente Nueva have emerged victorious and successfully relegated the Juárez cartel to the sidelines. The El Paso–Juárez corridor is a lucrative route for drug traffickers because the DEA estimates that about 70% of the cocaine that enters the United States flows through that area.