Farman was quick to press the Goliath into service and made several publicity flights. On 8 February 1919, the Goliath flew 12 passengers from Toussus-le-Noble to RAF Kenley, near Croydon. Since non-military flying was not permitted at that date, Lucien Bossoutrot and his passengers were all ex-military pilots who wore uniform and carried mission orders for the circumstances. The flight went well, taking 2 hours and 30 minutes. The pilot and passengers were well received in England. The return flight was made the following day and took 2 hours and 10 minutes.
Other flights were made to publicize the Goliath. On 3 April 1919, 14 passengers were flown to an altitude of 6,200 m (20,341 ft). Later, on 11 August 1919, an F.60 flew eight passengers and a ton of supplies from Paris via Casablanca and Mogador to Koufa, 180 km (110 mi) north of Saint-Louis, Senegal, flying more than 4,500 km (2,800 mi).
Airlines, which were appearing very quickly all over Europe, were quick to acquire the F.60. In 1920, the Compagnie des Grands Express Aériens (CGEA) began scheduling regular flights between Le Bourget and Croydon. The Compagnie des Messageries Aériennes (CMA) soon followed suit. The Société Générale de Transports Aérien (SGTA) opened a Paris-Brussels route in July 1920, flown by the Goliath. In May 1921, this route was extended to Amsterdam. Belgian airline Société Nationale pour l'Etude des Transports Aériens (SNETA) also opened a Brussels-London route in April 1921.